Media Planning and Buying
Centrally managed, locally executed, MediciGlobal customises media plans and buys to meet the needs of every study and study site.
Our team brings over 30 years of expertise in media planning and buying services in all forms of media including print, television, radio, out-of-home and online media. Our planning process begins with evaluating research data including:
- Target Population
- Cluster Demographics
- Lifestyle Characteristics
- Geographic Site Location
- Media and Market Costs
Market and media research together with MediciGlobal’s buying expertise guide media evaluations through the recruitment process. Integrated with SMART™ metrics reports, real time decisions are made for the greatest return on media investment.