MediciGlobal’s social marketing programmes, apply the latest communication tools available to reach your audience via the internet. Often referred to as “viral marketing” because the information “spreads” rapidly like a virus, social marketing uses online “social networks” that are truly “glocal” in nature: global in their reach yet local in their delivery. Our effective use of social marketing, with appropriate controls and ethics approval rapidly disseminates information about your study in a highly targeted way.