MediciGlobal Expands Outreach to Patients Worldwide With Two New Appointments
Clinical trial marketing firm responds to growing worldwide demand
May 15, 2008, King of Prussia, PA - MediciGlobal, the global leader in marketing clinical trials directly to patients, caregivers and health professionals has further expanded its capabilities and client offerings with the addition of two professionals experienced in patient advocacy and community relations.
In their new roles, Kathryn Martin joins MediciGlobal as Manager of Public Affairs and Patient Advocacy, and CarlaAnn Henry joins as Community Outreach Site Strategist, both working under the direction of Lisa Fell, Chief Operating Officer.
“As established and trusted experts in clinical trial recruitment, the competition for patients to participate in clinical trials has never been greater,” said Liz Moench, President and CEO of MediciGlobal. “The addition of both Kathryn and CarlaAnn to the MediciGlobal team enables us to build upon our core strengths and explore new opportunities on behalf our firm and our clients to meet the needs of recruiting patients into clinical trials on a global scale.”
Martin has nearly 10 years healthcare marketing and communications experience, and is creating innovative and strategic patient advocacy programs that support recruitment and retention of patients in clinical trials across the globe. In her new position she is utilizing research based on health communication models to evaluate target audiences to deliver tailored messages to make an impact on client’s studies. Martin is also initiating partnerships with global, national and local patient advocacy organizations and support groups to create patient education materials at the appropriate literacy level. Martin most recently served as marketing manager at Wolters Kluwer Health, a medical publishing company with responsibility for creating marketing and sales strategies, internet marketing, retail merchandising and direct mail programs for the nursing publications division. She was also a marketing consultant to the Massachusetts Eye and Ear infirmary with responsibility for building patient awareness of the hospital’s Facial Nerve Center among physicians and patients and worked with Cone Inc., a brand strategy and cause marketing agency supporting both the National Osteoporosis Foundation and the American
Henry who has over 15 years experience in healthcare and community outreach experience, is responsible for fostering relationships with varied health communities worldwide to assist with recruiting and retaining patients in clinical trials. Having had the experience of working with patients and “putting herself in their shoes,” she’s identifies with patient needs and to translate the experiences into actionable programs that reach patients. Henry most recently served as Senior Research Recruitment Coordinator and Community Affairs Liaison for the Brain Behavior Lab at the University of Pennsylvania, where she was responsible for recruiting patients with schizophrenia and bipolar disorder for neurocognitive research.
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About MediciGlobal
MediciGlobal is in the business of making a meaningful difference to patient health—by identifying and engaging patients for clinical trials, and by building deep and lasting connections with our many stakeholders. Our clinical trial recruitment practices are guided by global standards and by our concern for the lives of the patients who put their trust in us. We’re also making certain that those who participate in these trials fully understand what clinical trial participation means, and that their participation is guarded by strict privacy policies. MediciGlobal meets BBB OnLine® and WBENC accreditation standards and is certified as a Safe Harbor company. Visit www.mediciglobal.com and follow the company on Facebook at www.facebook.com/MediciGlobal.
www.mediciglobal.com
For further information contact:
Alicia Carango
+1 484-674-6855
acarango@MediciGlobal.com
