Senior Healthcare Marketer Joins Clinical Trials Marketing Agency – MediciGlobal
New hire by MediciGlobal will support the company’s strategic objectives and meet growing client demand.
MediciGlobal, the global leader in marketing clinical trials to patients and healthcare professionals, has further expanded its capabilities and client offerings with a key strategic senior hire.
William (Bill) Stone joins MediciGlobal as Senior Account Executive to oversee the management of key global pharmaceutical and biotech company accounts. Bill has a solid background in strategic planning and execution for organizations serving healthcare and the global life sciences industry. He brings with him over 10 years of medical marketing, writing and journal editing experience.
“The number of clinical trials worldwide as well as the need for study participants to support those trials continues to grow at a significant pace,” said Liz Moench, President and CEO of MediciGlobal. “The addition of Bill to the MediciGlobal team provides us with the expertise needed to continue to grow and provide expanded services to the global life sciences industry.”
Bill’s broad experience in strategic planning and implementation of marketing initiatives has benefited many high profile organizations serving the life sciences industry. These include the American Chemical Society, the American Academy of Allergy Asthma & Immunology, and the American Society of Hypertension.
Bill most recently served as a Strategic Marketing Manager for Elsevier Health Sciences developing strategic plans for a portfolio of 30 international medical journals. Bill also worked with the Marketing and Communications Division of the American College of Physicians where he was responsible for implementing new marketing tactics. Using extensive research and testing, he lifted physician subscription direct mail response by 1,200%, boosted subscription revenue by 10%, and increased pharmaceutical advertising sales by $1.1 Million.
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About MediciGlobal
MediciGlobal is in the business of making a meaningful difference to patient health—by identifying and engaging patients for clinical trials, and by building deep and lasting connections with our many stakeholders. Our clinical trial recruitment practices are guided by global standards and by our concern for the lives of the patients who put their trust in us. We’re also making certain that those who participate in these trials fully understand what clinical trial participation means, and that their participation is guarded by strict privacy policies. MediciGlobal meets BBB OnLine® and WBENC accreditation standards and is certified as a Safe Harbor company. Visit www.mediciglobal.com and follow the company on Facebook at www.facebook.com/MediciGlobal.
www.mediciglobal.com
For further information contact:
Alicia Carango
+1 484-674-6855
acarango@MediciGlobal.com
