Mediciglobal Recruits Senior Talent to Support Strategic Creative Objectives

Senior appointment made to meet growing client demand

KING OF PRUSSIA, PA, Nov 26, 2007 - MediciGlobal, the global leader in patient recruitment and retention for adult and pediatric clinical trials, has expanded its capabilities and client offerings with a key strategic hire.

Lawrence Rappoport joins MediciGlobal as a Senior Marketing Writer.  Rappoport brings to the role more than 15 years of diverse experience spanning journalism, copywriting, pharmaceutical research, pharmaceutical sales, and brand marketing.  This latest hire is part of a larger wave of hiring at the company.

“Our business is expanding dramatically,” said Liz Moench, CEO at MediciGlobal.  “By adding Larry to the team, we’re expanding our ability to meet the growing creative needs of our clients.”

In this new role, Rappoport will be responsible for the development of global patient recruitment and retention materials.  He will also be involved in the company’s continuing effort to make materials easier to understand for all patient populations. To develop these materials, Rappoport will be drawing on his extensive experience in the healthcare industry. As a Merck biologist and a pharmaceutical sales representative, Rappoport was known for communicating complex science in an easy to understand manner. In these roles, he also developed an understanding of patient and physician psychology.

More recently, he was a Marketing Manager at Ansell Healthcare, where he developed marketing communication materials and managed a $190 million business. In this role, Rappoport was recognized for several breakthrough campaigns. He developed concept and copy for a campaign that increased customer inquiries by 20%. In addition, he developed another campaign that captured customer interest in one of the company’s flagship product lines. The promotion increased sales by 25% over four months.

Rappoport also freelanced as a journalist, routinely contributing articles for publication in several magazines and newspapers. He was recognized by editors for continued excellence.

Rappoport earned a masters degree in Business Administration - Marketing from Emory University and a bachelor’s degree from the University of Delaware. 

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About MediciGlobal
MediciGlobal based in the U.S. and U.K., is a specialty patient recruitment - retention company, developing programmes for clinical trials of all sizes in countries around the globe. MediciGlobal's expertise in patient recruitment and retention ensures that biopharmaceutical and life sciences companies meet their clinical study timelines. MediciGlobal is one of few companies focused solely on patient recruitment and retention for nearly two decades. www.mediciglobal.com

For further information contact:
Ann Armillei
+1 484-674-6835
aarmillei@MediciGlobal.com