TOWER Study
for Relapsing Multiple Sclerosis

Challenge

  • Recruit and retain MS patients for a global clinical study competing for patients with numerous other MS studies.

Solutions

  • Create a branded recruitment and retention effort to find, recruit and motivate MS patients.
  • Focus on the oral investigational medication in the logo and study materials as a distinctive benefit of joining the study.
  • Innovative approaches in this study include: Online survey of the MS community to test recruitment materials, and international, national and local outreach to the MS community through MS patient advocacy and community-based groups.

Result

  • Worldwide clinical study currently underway in over 30 countries using customized recruitment and retention programs developed with MediciGlobal’s innovative web based ADapt® program to facilitate the timely, cost efficient customization of local site materials.

Project Scope: Recruit, inform and motivate patients to study completion in a global long-term relapsing multiple sclerosis (MS) study.

Back to list image recruitment, retention, logo, cns, global, multiple sclerosis    

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