The DUB Study
for Menorrhagia – Dysfunctional Uterine Bleeding (DUB) in women
Challenge
- Simultaneously recruit, inform, and motivate women for participation in one of two ‘high sensitivity’ clinical studies. Motivate patients to study completion.
Solutions
- Comprehensive recruitment campaign featuring radio advertising, direct-to-patient website, direct mail, and a site support program to assure first visit and retain patients in the study with help of a $25 Gas Card.
Result
- Recruitment effort successfully met its goals for both studies overcoming challenges of potential “no shows” due to highly personal nature of study.
Project Scope: Recruit women for two clinical studies, provide study sites in the US and Canada with patient support, call center screening, market advertising, and motivate patients.
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recruitment, women's health, website, gynecology
