PDY Study
for Multiple Sclerosis
Challenge
- Competing clinical trials were vying for the same MS patient population.
- Needed to raise study awareness and positioning in the MS community.
- Customized materials needed to be rapidly deployed to countries to help boost recruitment.
Solutions
- Developed targeted campaign including brochures, posters and physician referral letters. Also, raised study awareness by partnering with national advocacy organizations and initiating local community outreach.
Result
- Study is currently enrolling patients. Campaign is gaining exposure in the MS community.
