MMRV Study
for a pediatric vaccine to protect against 4 childhood diseases; measles, mumps, rubella, and varicella.
Challenge
- Gain the trust of parents of very young children about clinical trial participation.
- Clarify misconceptions and myths about vaccines.
- Explain the importance of a combined vaccine.
- Communicate key benefits of participation for a very vulnerable population.
Solutions
- Apply research obtained during focus groups to the development of the parent-directed recruitment materials.
Result
- The study is adhering to timelines and study staff are embracing the materials that are easy to use and well received by parents.
Project Scope: Recruit healthy children ages 12-14 months, prepare parents with study information, support the informed consent process, and develop a study brand and logo.
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recruitment, retention, pediatric, global, logo, vaccine, site kit, mmrv
