FSAD Study
for Female Sexual Arousal Disorder (FSAD)
Challenge
- Meet the aggressive timelines set by this small company, where funding was limited and recruitment success was imperative.
Solutions
- Female oriented recruitment materials were designed to assist sites effectively recruit from their own databases.
- DRTV advertising, radio and selected print was carefully selected based on the unique features of each site market, and to reflect an expanded target audience of women ages 25 to 70-years for the study.
- Advertising was supported by a study-specific website offering online prescreening. and supported by ProtoCall™, MediciGlobal’s in-house call center.
- SMART® metrics for real-time, hands-on recruitment management allowed the team to collaborate on media decisions and optimize response rates and minimize costs.
- The Site Strategy-Support team worked closely with study sites to ensure that referrals flowed seamlessly to study sites.
Result
- The MediciGlobal team delivered on all milestones set for the project.
