Adult Migraine Study
for migraine treatment
Challenge
- Identify, recruit, inform chronic ‘migraine sufferers’ of the opportunity to participate in a clinical trial.
- Create the appropriate media mix for each participating study site.
Solutions
- Patient education recruitment program coupled with direct response television, print, and radio campaign directed at migraine audience.
Result
- Unprecedented response --- over 2,000 responders, primarily women (study patient target) in first weeks of TV campaign.
