Industry Blog
Apr 10, 2008
by Liz Moench
Tried and True Techniques for Motivating and Retaining Patients in Clinical Trials
Why is patient retention critical for study success? With busy workloads and pressures from sponsors regarding patient recruitment, patient retention often gets overlooked. However, from the Sponsor’s perspective, retaining as many patients as possible is a priority since it directly affects the statistical power of the study. more...
Feb 1, 2008
by Liz Moench
Closing the Clinical Development and Marketing Gap: Accelerating Time to Peak Sales
For many biopharmaceutical executives, time to peak sales (TPS) is, today more than ever, an important industry focus because the high cost and financial risks of bringing new products to market necessitates rapid recouping of investment, which in some cases can exceed $800 million. Determining how to achieve the shortest TPS and which resources will aid in the process is crucial. Successful implementation of TPS programs requires incorporation of disciplines, data, tools, and approaches that rarely, if ever, interface with one another. more...
Feb 1, 2008
by Liz Moench
Pediatric Patient Retention - It’s not Child’s Play PharmaVIEW Magazine June 2007
A universal challenge of conducting long-term pediatric studies is the constant growth and development of the young patient; an issue not encountered with retention programs designed for adult populations. more...
Feb 1, 2008
by Liz Moench
Science-Savvy Media Planning Lisa Fell Honored by PharmaVOICE Top 100 Award August 2007
Each year PharmaVOICE Magazine profiles “The Top 100” executives in the pharmaceutical industry “for having a tremendous influence on the industry and impacting corporate strategies, business development, R&D, marketing and creativity, technology, leadership and innovation.” more...
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